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"We have added prints in second week for Jannat" - Mukesh Bhatt

Source: Indiafm News
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    Jannat has enjoyed a fantastic first week in India as well as overseas which has confirmed it's HIT status in a matter of days. While next few days would decide the quantum of the film's success, producer Mukesh Bhatt is leaving no stone unturned to make sure that the momentum doesn't show a dip for this Kunal Deshmukh directed flick. Looking at the kind of success this Emraan Hashmi-Sonal Chauhan film is enjoying, the film's prints have been increased all over. Confirms Mukesh Bhatt, "We had gone for a medium range release but in the process ensured that the show timings were apt. Now with the huge demand that the film is generating all over and requests for additional prints, we have floated 47 extra prints in the market. While 40 prints would be for the Indian market, 7 prints have already been dispatched overseas. The film was earlier being shown at 700 screens but from today onwards as many as 772 screens would be occupied." In fact at multiplexes, the shows have been almost doubled. From 4-6 shows a day, the count has increased to as many as many as 10 shows in number of prominent multiplexes, including PVR. "Yes, we are looking at the second week to be as good as the first week, if not more", says Mukesh Bhatt excitedly when asked about the kind of drop expected in the second week for Jannat, "I have always maintained that Rs.20 crores in first week is quite viable after the humongous opening that the film got. Collections would be out tomorrow for everyone to see. Now we are hoping for this number to be doubled by the end of week two." Adds Emraan Hashmi from Delhi while on the second round of promotion in the city, "The film has sustained so very well on the weekdays as well. Man, it's crazy the way Jannat has created such a strong buzz all around. Since Sarkar Raj is still a fortnight away (the RGV film arrives on 6th June), we should be having a relatively open field here." Concludes Hashmi with a sigh of relief, "After Awarapan, I realised that sometimes one has to do on screen what his image demands. Guess the naughty-n-mischievous streak to my character in Jannat eventually paid though there were strong gray shades to it. The film's success couldn't have been more sweetly timed." ... read more »

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