Subhash Ghai promotes 'Yuvvraj' through mobile marketing Trailers, interviews and music videos of the much-awaited Salman Khan, Katrina Kaif-starrer "Yuvvraj" will be available on mobile phones, thanks to a new initiative to maximise global target audience attendance. Director Subhash Ghai's Mukta Arts studio has inked a deal with mobile entertainment website mywaves, which will deliver trailers, behind the scenes interviews, music videos and outtakes of Ghai's films, including "Yuvvraaj" at www.mywaves.com/msite/yuvvraaj.  With the new service, mobile users will download free wallpapers of the film on their phones.  "Most of our audience worldwide use mobile phones before anything else, and partnering with mywaves to promote the movie and provide fans with more content made perfect sense," said Amit Desai of Mukta Arts, Inc in a release.  Mywaves founder and CEO Rajeev Raman said "Bollywood entertainment has global appeal and we're thrilled to be able to deliver to our users some of the most exciting video and music coming out of India. "Our partnership will enable Mukta Arts to reach millions of Bollywood fans and mywaves users from around the world who love to watch this form of entertainment on their mobile phones." Mukta Arts will offer several channels on mywaves featuring content and music videos from their top films, which will reach to people searching for free content on phones. Mukta Arts channels on mywaves will also include "Black & White", "Valu", "Hello Darling", "Right Yaaa Wrong" and "Paying Guests" and actors such as Salman, Anil Kapoor, Zayed Khan, Katrina, Sunny Deol and others.  "Yuvvraaj" will be released worldwide on 21 November. Produced and directed by Ghai it also stars Anil Kapoor and Zayed Khan. A R Rahman has composed the music.  (Agencies) ... full story »