The Russian vodka producer 'Synergy' has signed Hollywood's action star Sylvester Stallone to a one-year contract. Stallone will appear in print and Television ads for the company's Russian Ice Line of vodka, beginning September 1, 2008.“The advertising campaign concept was based on the fact that the actor has Russian roots,” Synergy explained in a statement.According to Russia’s federal law, companies are prohibited from advertising alcoholic products on federal TV channels, meaning the star's commercial will air only on the nation's cable stations come this fall.Though the deal's worth has not been officially disclosed, the endorsement is said to have cost the company roughly $1 million. (With inputs from Agencies) ... read more »