News has it that the actress has applied to get her name patented, so that no one can use her name or films to promote their movies or products without the lady’s consent. After all Mallika Sherawat is a brand and if one uses her name without intimating her, then he is in for trouble. Mallika Sherawat was flabbergast when her name was used in the promos and publicity of ‘Welcome’, in which she had just a guest appearance. She then decided to copyright her name. Mallika's lawyer, Sumit Agarwal said, "Yes it was long overdue and the formal procedure is currently on. We have laid claim upon the name. Now no one can use her name or photograph to sell their product. This way she can have her own signature label, perfumes, designer label. Mallika is a brand and a brand with tremendous value.” Mallika is hell bent to protect her private life, commercial value and commercial interest. ... read more »