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"Bollywood calls in Rambo for strike on U.S. cinema." So screamed a recent headline in India about Sylvester Stallone's contract to star in a local movie. Indians are excited not only about the prospect of American influence in Bollywood, India's Hindi-language movie industry, but also that of Indian influence in Hollywood. It will take more than Rambo, however, for the world's two largest movie industries to smash cultural barriers in each other's nations.
Signing an American movie star is a coup for producer Sajid Nadiavala and a first for Bollywood. But Mr. Stallone isn't the first American in the movie business to have discovered India. Steven Spielberg's DreamWorks studio is negotiating a $500 million partnership with Mumbai-based Reliance Big Entertainment. Reliance Entertainment announced earlier at Cannes that it would also bankroll eight Hollywood studios owned by Nicholas Cage, George Clooney and others. ... read more »
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