After Reliance's BIG Entertainment announced grand plans to foray into Hollywood, it's now leading FM radio BIG 92.7 FM's turn to go overseas. On July 1, it's launching a station dedicated to Bollywood in Singapore. For this venture, it has joined hands with Singapore's radio network MediaCorp and the station will be called BIG Bollywood 96.3 FM, initially broadcasting songs and other entertainment between 5 and 8 pm local Singapore time. "Singapore has a large Indian population of all demographics and they crave for the latest Bollywood content. So we decided to launch a station. We decided to go with MediaCorp because it's big in Singapore," says Tarun Katial, COO, BIG 92.7 FM, from Singapore. According to Philip Koh, MD, Media Corp, "We tied up with BIG 92.7 FM because they are number one in India and the Bollywood package was missing from our offering. The Hindi expatriate community is possibly the fastest growing one in Singapore's quest to attract foreign talent to our shores." ... read more »